Brand redesign for a stronger and more contemporary identity
Challenge
A brand redesign focused on modernization, clarity, and strong visual recognition without losing brand continuity.
Sectorbus is a company specialized in the sale of used coaches and buses.
The brand sought to refresh and modernize its visual identity while preserving its original colors and reinforcing its positioning within a professional and industrial sector.
Goal
A modern and functional visual identity designed to perform effectively across large-scale and industrial environments while enhancing brand recognition.
We developed a brand redesign centered around a bold, heavy typography that is highly legible from long distances, ideal for vehicle applications and large-format signage.
The visual identity incorporates aerodynamic lines that suggest movement and transport, combining black, blue, and white to convey professionalism, reliability, and strength.